Strategy
Branding
Branding
In close collaboration with PARAGON’s leadership, we developed a unified brand architecture centered on the strength of the iconic PARAGON wordmark. The sub-brands—PARAGON 1, PARAGON 2, and PARAGON Hub—are strategically designed to reflect their unique value while remaining deeply connected to the parent brand.
Through consistent visual and verbal cues, we reinforced brand equity, enabled seamless scalability, and positioned PARAGON for future growth, cementing its reputation for innovation and excellence across all its ventures.
A vibrant palette of colors represents PARAGON's belief system. Orange symbolizes "Community," embodying a commitment to building trust and fostering solid relationships. Blue represents "Technology," reflecting dedication to innovation and embracing cutting-edge solutions. Yellow stands for "Design," showcasing a caring approach and human-centric concept. Finally, Green represents "Sustainability," highlighting commitment to fairness and responsible practices. These colors encapsulate PARAGON's core values, driving its mission to create thriving, innovative, sustainable communities.
GT Ultra—PARAGON’s brand-face
Crafted by Grilli Type, GT Ultra blends serif and sans-serif styles, creating a dynamic typographic system that blends corporate and creative expressions.
With its diverse styles, GT Ultra represents the vibrant PARAGON community, showcasing a spectrum of characters, personalities, and scales. Our art direction embraces a fusion of typography styles, combining sans-serif and serif variants, regular, italic, and extra bold, catering to corporations, startups, and everything in between.
PARAGON Hub is the beating heart of PARAGON's workspace ecosystem, bringing together like-minded individuals to connect, collaborate, and grow. Designed as a social meeting space, it offers a range of shared facilities beyond individual workspaces, fostering an environment where members can connect, learn, innovate, and find inspiration.
Incorporated within every PARAGON building, the Hub provides a diverse array of amenities to cater to the needs of its members. From the inviting cafeteria and Espresso bar to the flexible common workspace, meeting pods, library, lecture hall, meeting rooms, nursery, and gym, the Hub offers a vibrant and inclusive environment for collaboration and personal growth.
Our strategy, branding, and digital marketing expertise have propelled PARAGON to unparalleled success. With a distinguished identity and an integrated 360-degree campaign, we have achieved remarkable results. Two months after the launch, 50% of the office spaces are already sold out. PARAGON is rising, going places, and redefining the workspace industry.
PARAGON is developing workspaces for humans, not mere punch cardholders. Spaces that allow people to connect and develop. And that is a game-changer!
PARAGON believes in the power of transparency and breaks down walls to foster breakthrough performances. With trust lies a healthy, productive, and efficient environment that helps create better workspace communities.
We empowered PARAGON to become the industry trailblazer. Today, we witness other players following in their footsteps, inspired by their groundbreaking approach and innovative vision. PARAGON's impact is undeniable, setting a new standard in the real estate industry and reshaping the future of workspaces.
— The People of Toroun
We want to dedicate a special thanks to the in-house team at PARAGON Developments for their valuable contribution to the project.