PESCO Holding is a regional engineering leader with over 20 years of expertise in oil and gas, energy solutions, power plants, substations, EPC contracting, and industrial fabrication. With operations in Egypt and the UAE, the group comprises four subsidiaries: Energy, Contracting, Industries, and the joint venture ARRYA PESCO Industries.
At Toroun, we partnered with PESCO to craft a future-facing brand identity for its next chapter. The new logo system centers on a bespoke monogram and wordmark that fuse organic curves with sharp geometric edges, capturing the balance between human-centric agility and engineering precision. Inspired by mechanical systems and drawn from the circular form of the “O” in PESCO, the visual language creates a flexible, modular system that adapts across touchpoints while staying rooted in the brand’s essence.
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